When we think about global travel, we often consider majestic architecture, luxury resorts, or sweeping natural vistas. But what truly makes a country "beloved"? According to the 2026 Readers’ Choice Awards by the renowned American travel magazine Condé Nast Traveler, travelers are looking for something much deeper: a rich tapestry of nature, culture, cuisine, and genuine human connection.
In this year's global poll, Vietnam earned a prestigious spot in the top 10, securing 10th place out of 100 with an impressive 92.99 points. This recognition reflects the heartfelt experiences of real travelers whose journeys left lasting impressions.

What Makes Vietnam So Uniquely Charming?
While scores and rankings provide a snapshot, the true magic of Vietnam lies in how visitors experience the country. Travelers frequently rate destinations based on four core pillars: nature, culture, cuisine, and the warmth of the people.

1. Diverse and Ever-Changing Landscapes
One of Vietnam’s greatest strengths is its remarkable geographic diversity. The scenery shifts dramatically from region to region and season to season, offering something for every type of traveler:
- The Northern Highlands & Ha Giang: Evoke a sense of rugged exploration with majestic mountain ranges, winding passes, and rich community life.
- Ha Long Bay: Presents an expansive aquatic landscape where emerald waters meet towering limestone karsts.
- Central & Southern Coastlines: Destinations like Da Nang and Phu Quoc provide stunning beaches, relaxing seaside resorts, and rich historical imprints.
Whether visitors are seeking active outdoor exploration or a peaceful coastal getaway, Vietnam’s varied terrain invites endless discovery.

2. Living Culture and Heritage
Culture in Vietnam isn't confined behind museum glass; it is experienced in the flow of everyday life. From the historic charm of Hanoi and Hue to the ancient streets of Hoi An and the vibrant communities of the Central Highlands, every region tells its own story.
Visitors don't just learn history from guidebooks-they feel it by walking slowly down narrow streets, observing local daily routines, and connecting with multi-generational neighborhoods. These intimate details give travelers a profound understanding of a land that continuously adapts while honoring its roots.

3. A Culinary Journey That Connects
Vietnamese cuisine is a powerful point of connection and a major source of national pride. Food is everywhere-starting the day with a hot bowl of pho, grabbing a quick banh mi, sipping local coffee, or exploring bustling street food stalls.
Sharing a meal or asking locals for recommendations creates immediate, meaningful interactions that bridge cultural distances. Beyond pho and banh mi, regional specialties like spring rolls and rice paper dishes keep the culinary adventure fresh, flavorful, and deeply intertwined with the local pace of life.

4. Warmth and Welcoming People
Perhaps the most lasting impression comes from the people themselves. While meticulous travel planning is essential, the emotional core of any trip is shaped by unexpected encounters.
Travelers consistently highlight the openness, friendliness, and helpfulness of the local community. Whether it’s a simple smile, directions from a passerby, or a pleasant chat during a break, these small gestures make visitors feel comfortable and welcome in a foreign place. It is this welcoming atmosphere that turns a standard vacation into an unforgettable memory.

Where Does Vietnam Stand Globally?
The 2026 Condé Nast Traveler Readers’ Choice Awards highlighted remarkable destinations across the globe. Alongside Vietnam (ranking 10th), the top tier features an array of culturally rich destinations:
1. Japan (95.52 points) – Famed for its seamless blend of ultra-modern cities, historic wooden neighborhoods, bullet trains, and deeply rooted traditions.
2. Italy (94.80 points) – Celebrated for its historic art cities, stunning architecture, lively plazas, and world-renowned cuisine.
3. Republic of Ireland (94.15 points) – Known for rolling green hills, scenic Atlantic coastal roads, and traditional pubs filled with music and storytelling.
4. Cambodia
5. Spain
6. Portugal
7. France
8. Greece
9. Panama
10. Vietnam (92.99 points)

The presence of both Vietnam and Cambodia on the list highlights Southeast Asia's profound appeal-offering rich cultural contexts, multifaceted perspectives, and unforgettable travel experiences that win over the hearts of visitors worldwide.

Final Thoughts
Vietnam’s inclusion in the global top 10 is a testament to its multifaceted charm. It isn't just about picturesque landscapes or delicious food; it is about the feeling of connection, discovery, and warmth that stays with travelers long after they return home.
What about you? Based on your own travel experiences, which country holds a special place in your heart?

Package Vietnam Tours is a DMC that specializes in ground handling services for international travel agencies and wholesale operators, offering tailor-made tours and sustainable, responsible tourism. We emphasize local expertise and end-to-end destination management across Vietnam and neighboring countries.